They just wanted to dig themselves out of the financial hole they were in, grow their wealth, replace their income and enjoy a lifestyle of freedom and abundance.
Life has a knack for surprising us, often when we least expect it. For Justine, the year 2019 marked a turning point she couldn’t have foreseen.
After 21 years of marriage, her relationship ended, leaving her with the monumental task of rebuilding her life as a single mother and business owner.
“You really define yourself by your relationships and your family units,” she shared. Her world, once predictable and secure, had been turned upside down. But if there’s one thing Justine had in spades, it was resilience.
Her journey of resilience began long before the divorce.
At just ten years old, she moved from the UK to Australia with her parents. Adjusting to a new country taught her how to adapt and thrive, skills that would later prove invaluable.
She poured her energy into building a successful bookkeeping business and a stable family life. But the end of her marriage left her feeling overwhelmed. “I never really thought about my life changing so quickly,” she admitted.
Still, Justine was determined not to let adversity define her. With two teenage children relying on her, she set her sights on a brighter future.
That’s when she turned to her lifelong passion: property.
Real estate had always intrigued her, but now it represented something more — it was her ticket to independence and stability.
“I had to really focus on myself, pick myself back up, and keep running the business,” she said. Property became her escape and her goal, a way to channel her drive and rebuild her life.
Her story was only just beginning. With determination in her heart and her family by her side, Justine was about to embark on an extraordinary journey—one that would take her from heartbreak to hope.
One ordinary evening in 2019, while scrolling through Facebook, Justine stumbled upon an ad for the I Love Real Estate (ILRE) community.
At first, it was curiosity that drew her in. But as she read more about the program, a spark of excitement lit up within her.
“I knew nothing about the mindset part at that stage, but it all made sense,” she said. For Justine, ILRE wasn’t just another course—it was a lifeline.
The strategies resonated with her practical mind, and the idea of creating financial freedom through property seemed attainable.
Without hesitation, she decided to attend a one-day ILRE event in Canberra. But there was one hurdle: the cost of the Ultimate Real Estate Success Coaching and Mentoring Program.
The $6,000 investment was daunting, especially after the financial upheaval of her divorce. Her father, a thrifty Yorkshireman, voiced his skepticism. “Where are you gonna get the money?” he asked.
Justine, however, was undeterred. “I’ll work it out later,” she told him. “But this, I have to do.” It wasn’t just about the money—it was about the opportunity to change her life.
At the ILRE Super Conference in November 2019, Justine felt a sense of belonging she hadn’t experienced in years.
The energy in the room was electric, and the success stories shared by other members were nothing short of inspiring.
“I had this lightbulb moment,” she recalled. “ILRE could really help me get to where I needed to go—what to do, how to do it, and the strategies to make the most of what I had.”
The decision to join ILRE was one of the boldest she had ever made. It marked the beginning of a new chapter in her life, one filled with possibility, learning, and a community that supported her every step of the way.
Justine had always been a numbers person. As a bookkeeper, she thrived on structure, organization, and precision. These skills became her secret weapon when she began her property journey.
“I felt an overall lightness had been lifted off me because I had a plan,” she said. That plan wasn’t just a set of strategies—it was her roadmap to a better future.
The transition from business owner to property investor wasn’t as daunting as she had feared. Her background in bookkeeping meant she was already comfortable analyzing numbers, calculating risks, and making informed decisions. But this time, the stakes felt personal.
Every deal, every investment wasn’t just about profit; it was about building a legacy for her family. “I knew I had the skills to create something special,” she said. “I just needed the right guidance.”
The Ultimate Real Estate Success Coaching and Mentoring Program provided that guidance. The strategies she learned gave her clarity and confidence, allowing her to make decisions that aligned with her goals. But it wasn’t just about the technical side of property investing.
The Coaching Program emphasized the importance of mindset—a concept that was new to Justine. Learning to trust herself, embrace challenges, and stay focused on her vision became crucial parts of her journey.
A quote she discovered along the way resonated deeply with her: “Sometimes when you’re in a dark place, you think you’ve been buried, but you’ve actually been planted.”
It became her mantra, a reminder that every challenge was an opportunity for growth. With her bookkeeper’s precision and a newfound sense of purpose, Justine set out to turn her dreams into reality.
For Justine, challenges weren’t roadblocks—they were opportunities in disguise. The first major hurdle came when she had to sell her family home following the divorce. It wasn’t just a house; it was a symbol of her past, filled with memories and hard work. But she approached the sale with strategy and determination.
She negotiated a delayed settlement and secured a 10% deposit upfront, giving her the financial flexibility she desperately needed. “I’ll accept your price, but I have conditions,” she told the buyer with confidence.
With the sale finalised, Justine moved her family into a much smaller and older home—a far cry from the life they were used to.
Her children, with their typical teenage humor, dubbed it “the crack shack.” It was damp, outdated, and far from ideal, but Justine saw it differently.
To her, it was a stepping stone. “It was our saving grace, with a lot of life lessons,” her daughter later said. Justine rolled up her sleeves and got to work, turning the house into a livable space for her family and a functional office for her business.
The experience taught her the value of adaptability. Every problem she encountered, from council delays to financial constraints, became a learning opportunity. She embraced creative solutions, like repurposing spaces and negotiating terms, to make the most of her resources.
It wasn’t easy, but it was worth it. “I realized that every challenge was an opportunity to grow,” she reflected.
Justine’s ability to turn adversity into action became the hallmark of her journey. Each obstacle only strengthened her resolve, proving that with the right mindset, even the toughest challenges could lead to incredible opportunities.
Justine’s first major property project after joining the Ultimate Real Estate Success Coaching and Mentoring Program was both an eye-opener and a test of her determination.
She found a property with potential, but it wasn’t a straightforward deal. The house needed significant work, and council requirements added layers of complexity. Despite these challenges, Justine dove in headfirst, seeing the potential beyond the obstacles.
The property had a large block of land, and Justine’s initial plan was to subdivide. However, after consulting with the council and the ILRE community, she realized there was a better opportunity: securing development approval (DA) for townhouses.
“I was learning on the go,” she admitted, laughing about her initial naivety. Council pushed back on her first submission, citing issues with landscaping and driveway access.
“I naively thought, if I do the right thing, it’ll get approved,” she recalled. Instead, she had to rework her plans multiple times, hire consultants, and navigate an unfamiliar system.
Finally, after two years of persistence, the DA was approved. The champagne popped, and Justine celebrated a hard-earned victory with her children. But she knew the market was shifting, and escalating construction costs made building too risky. Instead, she pivoted.
“I sold the property with the DA in place,” she explained. The sale netted her a significant tax-free profit, proving that adaptability was key to success in property investing.
This deal wasn’t just profitable—it was transformative. Justine learned the importance of flexibility, thorough research, and knowing when to pivot. “It was a fantastic learning experience,” she said. “And very healing.” The project gave her both financial security and the confidence to tackle bigger deals.
After selling her first big property, Justine focused on creating a stable home for her family. This wasn’t just about buying a house; it was about building a space where her children could feel safe and secure.
The property she chose wasn’t glamorous at first—it was small, damp, and in desperate need of renovation. But to Justine, it was an opportunity to create something meaningful.
She poured her energy into the project, turning the house into a welcoming home and functional office. Naming it “JR Cottage” after her two children, she added a personal touch to every corner. The renovations were a family effort.
“We worked our backs off,” Justine said, recounting late nights of painting, carpeting, and fixing electrical issues. Her father even pitched in, planting the garden to make the space feel complete.
When the renovations were finished, the home became a sanctuary for her family. It represented stability after years of uncertainty. “It gave me a roof over my head and somewhere to put the office,” she said.
More than that, it was a symbol of her ability to rebuild, even in the face of adversity. By the time she had the property revalued, it had already gained significant equity — a testament to her vision and hard work.
This wasn’t just a house; it was a stepping stone for her future. It allowed her to focus on the next big projects without worrying about her family’s security. For Justine, JR Cottage was more than just a property — it was the foundation of her new life.
One of the most remarkable aspects of Justine’s journey was how she included her children in every step of the process.
From open houses to DIY renovations, her kids grew up immersed in the world of property. What started as a necessity, keeping them involved while she worked, soon became an invaluable learning experience.
“My kids have been shadowing me through this whole process,” Justine said proudly. Her daughter, in particular, showed a keen eye for property from a young age. “She found a property online when we were overseas and said, ‘Mum, this one looks good!’” Justine’s children weren’t just observers, they were active participants. They helped clean up after school, learned negotiation tactics, and even contributed to design decisions.
Beyond practical skills, the experience instilled life lessons. “We learned financial literacy through property,” her daughter shared. “We had to budget, calculate opportunity costs, and understand the value of hard work.”
These lessons stuck with them, shaping their understanding of money and responsibility in a way that few other experiences could.
The family’s shared efforts also strengthened their bond. Despite the challenges of downsizing and starting over, they created a sense of unity through their work.
“It wasn’t always easy,” Justine said. “But we made it fun and meaningful.” Her children now carry those lessons into their own lives, inspired by their mother’s determination.
For Justine, involving her kids wasn’t just about teaching them property — it was about showing them what was possible. Together, they learned that with hard work, vision, and a little creativity, even the toughest challenges could turn into incredible opportunities.
With her first successful deals under her belt, Justine felt ready to take on bigger projects.
Her next challenge? Developing a high-end duplex that would stretch her skills and expand her portfolio.
The journey from property investor to developer wasn’t without its hurdles, but for Justine, every step was a chance to grow.
The duplex project began with finding the right block of land. Her father played a key role, scouting a site that was perfect for her plans.
Justine’s careful due diligence and strategic planning were put to the test as she navigated building contracts, council requirements, and financing challenges. “When they knock it down, the lender will only look at the LVR based on the gross realized value,” she explained.
This meant unexpected cash shortfalls, forcing her to get creative to keep the project moving forward.
Construction brought its own set of learning curves. From choosing quality finishes to managing timelines, Justine oversaw every detail, ensuring the final product met the high standards of the market.
Her daughter stepped up to help, handling project management and design work, while her son, a budding carpenter, contributed hands-on support. The duplex even included elevators in both units, reflecting Justine’s commitment to innovation and quality.
But the biggest lesson came from knowing when to adapt. Rising construction costs and market shifts led Justine to reconsider her original plan of keeping one unit as a long-term rental. Instead, she decided to sell both units, ensuring a strong profit while reducing financial risk.
“It’s all about being nimble and having a fallback position,” she said. The sale solidified her position as a skilled developer, capable of managing complex projects with confidence and finesse.
As Justine’s property journey continued to evolve, so did her dreams. With her financial foundation secure, she turned her attention to creating the life she’d always envisioned.
At the heart of her plan was a bold and exciting goal: owning a luxury apartment on the Gold Coast. For Justine, this wasn’t just about real estate — it was about realizing a lifelong dream.
She found the perfect apartment through meticulous research, paying $1.75 million for a unit off the plan. Though the cost was significant, Justine had a clear strategy. The profits from her previous deals would cover much of the purchase, and she planned to lease the apartment as an executive rental to offset expenses.
“It will be pretty much cash flow neutral,” she said. “But I’ll also have the option to enjoy it myself for a few months each year.”
The Gold Coast apartment symbolized more than just financial success. It represented freedom—the ability to create a life filled with choices and opportunities.
Justine envisioned spending winters by the beach, enjoying the fruits of her labor while continuing to build her portfolio. “I’ve got lots of options,” she explained. “I can Airbnb it, rent it, or sell it for a significant profit.”
Beyond the apartment, Justine dreams of expanding her property ventures internationally, with a charming cottage in the UK as a potential next step.
“I’ve had that on my vision board for years,” she shared with a smile. Her journey isn’t just about building wealth; it’s about creating a life that reflects her passions, values, and dreams.
With every step forward, Justine remains grateful for the ILRE community and the mindset that has guided her along the way.
Her journey—from heartbreak to developer, from student to mentor—proves that with vision, resilience, and hard work, anything is possible.
“I felt an overall lightness had been lifted off me because I had a plan.”
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These stories and the results in them were captured at a specific point in time. The real estate market and the investing strategies used to succeed are constantly changing. The achievements and results of these investors may have changed since these stories were recorded. Each of these investors engaged in in-depth training, coaching and mentoring to be able to achieve these results. Their results are not typical and should not be taken as a guarantee of the results you may achieve. Your personal results will be in-line with the training, education and hard work that you personally conduct.
“I had this lightbulb moment, ILRE could really help me get to where I needed to go – what to do, how to do it, and the strategies to make the most of what I had.”
PPR
Value: $0
Equity: $0
Cashflow: $0
All Investment Properties
Value: $0
Equity: $0
Cashflow: $0
Cash:
Value: $748,272
Total
Value: $748,272
Equity: $0
Cashflow: $0
PPR
Value: $1,250,000
Equity: $1,250,000
Cashflow: $0
All Investment Properties
Value: $2,160,000
Equity: $796,000
Cashflow: $0
Cash
Value: $1,033,085
Total
Value: $4,443,085
Equity: $3,079,085
Cashflow: $0
